Case · Akrikhin / Azelik
Two new stories based on the client's commercial
Two new heroes and storylines while keeping the visual foundation and the brand's product requirements.
Task
Show that a finished commercial can continue with new storylines for other viewers without breaking what the brand has already approved: the product, its claims and the visual foundation.
Solution
Two stories with new heroes — one with a girl, one with a guy. Before animation we fixed the hero’s action, the composition and the voiceover line in the storyboard; product claims and graphics went into the final assembly.
What we kept, what we changed
Kept: the product and its claims, the graphics and the brand ending, the visual foundation of the commercial.
Changed: the hero (a girl and a guy), the storyline and the scenes.
What we did
New heroes and scenes, voiceover, animation, editing and graphic elements.
Videos
How we made it
Storyboard: the hero's action, composition and the voiceover line fixed before animation 
The finished scene
