Case · Akrikhin / Comfoderm

Training in 90 seconds

A training film for pharmacy staff: when and why to recommend Comfoderm. 3D packs, AI scenes and motion infographics; a 1:30 master and a short version.

  • Pharma
  • Explainer
Three Comfoderm packs on light pedestals under arches

Task

Train pharmacy staff in a minute and a half: what Comfoderm is, which forms are in the range, how to match the form to the condition and when to recommend it to a customer.

Solution

A light arch and mesh figures set an expert tone without childish colors. The packs are separate 3D objects: if the packaging design changes, it can be swapped without remaking the film. Text and figures are assembled in After Effects over the generated scenes.

AI creates volume and light. The packaging and text are exact, taken from the brand’s source files.

What we did

Script and voice-over text, visual concept, storyboard and animatic, 3D packs, AI scenes, motion infographics, voice-over and editing. We delivered a 1:30 master and a short version.

Videos

Master 1:301:30The full training version: the range, choosing the form, when to recommend.
Short version1:02A shorter cut from the same material.

How we made it

Comfoderm: animatic to voice-over1:30An animatic cut to the voice-over: the timing of every scene was approved before animation and generation.

Scope of work

  • Script
  • Voiceover
  • Storyboard
  • Visual development
  • 3D / CGI
  • AI scenes
  • Motion infographics
  • Editing

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