Concept · Ziaja
Ziaja Anti-Imperfections: two concept spots
Concept spots by the moovie.me team in Polish for an anti-imperfections cream: one product, two life scenarios, built on the MPV module logic.
Task
Show how one product — Ziaja Anti-Imperfections cream — can get different life scenarios for viewers in Poland. This is our own concept, not a commissioned campaign.
Solution
Each spot follows the MPV module chain: the heroine and her situation, the trigger (a skin problem right before going out), the product, and the state after — confidence. In the first story everything runs through the heroine’s messages: she cancels her plans, and after the cream she writes that she is on her way. The second story adds a 3D animation of the product working in the skin layers.
What we did
The heroine and scenes, product shots and the 3D animation, editing and graphics in Polish. We made these spots ourselves as a concept, without a client brief.
