Concept · Chernogolovka
A brand in a city story
A concept spot: we transferred the movement of a dance reference onto an AI hero and put the product into a rooftop story at sunset.
Idea
Show a consumption situation and the product’s role in the frame — the brand inside a city story. This is our own concept, made without a client brief.
Solution
A story on a city rooftop at sunset: the hero dances, and the can of Tarkhun is part of the scene. The hero’s movement comes from a real dance reference.
What we did
Visual development of the situation, a character sheet of the hero, product shots of the can, motion transfer from the dance reference to the hero, and the final edit. This is a concept and a video demonstration that shows the direction of the visual search.
